As part of the Customer Growth team, I worked on various touchpoints in the mobile app related to user retention and acquisition. From user account & preferences, the onboarding and authentication flow, to accessibility settings, and promotional and gamification initiatives.

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Some of the projects I have worked on:
- Authentication flow version 2 (from email to OTP phone-based authentication).
- Marketing permissions optimization (data-based).
- iOS Pre-prompt AppTrackingTransparency optimization (data-based);
- Accessibility settings;
- HVV (Hamburg public transport) integration;
- Gamification/loyalty program "Summer in the City"