Adjust Datascape
Adjust is an analytics platform that helps marketers grow their mobile apps by providing all the information they need to measure and in that way, optimize their campaigns.
Datascape allows marketers and growth analysts to simply log in and easily get access to the information most relevant to them.
My job as a product designer in this team was to understand the different type of Adjust users and their specific needs.
And they differ quite a bit, think about a monetization-focused app from the gaming industry or an app-purchase-focused app like a fashion retailer.
With all this in mind, the main challenge was to create a series of simple yet flexible dashboards, dedicated to different moments and needs of a mobile marketing campaign.
Of course, with such a big portfolio of clients coming to from such diverse industries, not all pre-defined dashboards would do. That is why Datascape allows users to create their own reports.
🌐 Visit Datascape
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In this project In this project, I was able to contribute not only but mainly, to the SKAdNetwork dashboard (iOS 14).
My focus was also on translating some of the data visualization components I had worked on another Adjust product: Data Canvas. As well as creating some new data visualization features like the 'Compare to'.
Outcomes
This tooling for app marketers has been market-tested and proven to improve marketing teams' workloads.
French hypercasual publisher Voodoo is one user of Datascape. Its head of growth David Ribeiro commented: "Datascape allows our team to have complete, centralised visibility over all of our campaigns and apps to analyse marketing results.
Datascape was also recognized as Best Overall Mobile Marketing Solution in the international MarTech Breakthrough Awards program.
Image sources:
https://www.adjust.com/product/datascape/
