Chrome extension shopping assistant
In 2018 I participated in Porto's Service Design Jam. It was a great introduction to the process, and it was super fun!
The prompt that year was: yes, no, maybe.
Through the practice of human-centred design and co-design, my team and I came up with a service that targeted the indecision or lack of when buying clothes online.
Our goal was to replicate the collective experience that shopping for clothes can be in the real world (e.g. Shopping with mothers, best friends and, of course, with your significant other).
Challange
Our biggest challenge was to design the outlines and boundaries of this service.
On the one hand, we wanted to create a sustainable and profitable solution, responding to the yes and maybe part of the prompt. So this meant that the shopping assistant would need to partner with brands (for monetisation) and assist users in making purchases.
But on the other hand, we wanted to create an ethical design and not promote mindless consumption with our service/product.
Process:
Defining the actors (e.g., User, Brand Partnerships Manager)
Depicting user archetypes and respective jobs-to-be-done
Defining high-level user flows that would respond to 3 primary user needs:
- Save items for price drop
- Match wishlist items to sustainable alternatives
- Create and manage a "collection" of owned items, so the system can alert for unnecessary buys
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