Chrome extension shopping assistant

Context

The shopping assistant is a chrome extension that helps users make responsible choices when in doubt.
The idea was that it would act as a friendly character like the Jiminy Cricket, appointed Pinocchio's conscience.
We designed it to be non-intrusive and highly contextual, only showing when necessary or summoned.

Problem

Users need to feel better about their purchases or shopping habits online.

Jobs-to-be-Done

• Users need to have a moment of reflection before committing to a purchase (especially impulsive ones).
• The user needs someone to talk to when they are facing a moment of indecision (questions like "Will find something out there better, more ethical, sustainable at the same price?")

Archetypes

For this project, we used archetypes as the basis for the discovery work. This framework allowed us to take into account not only user behaviour but also other general characteristics of the targeted customers. 

Note: These archetypes result from a clustering analysis of 4 user interviews conducted with other participants of the Service design jam.